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BETTER TOGE+HER

Hypoallergenic. Free of perfumes.

#1 Dermatologist Recommended Laundry Products

DELIVERS BETTER CLEANING* AND OUTSTANDING CONDITIONING

*vs. the next leading free detergent

What’s in your dirty laundry?
The journey to cleaner laundry and less irritated skin.

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See how recommending Tide Hygienic Clean Free in cold
water achieves a superior clean without irritating sensitive skin.

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RECOMMEND A FRAGRANCE-FREE LAUNDRY REGIMEN

Does added laundry fragrance impact sensitive skin? Explore the benefits of a fragrance-free laundry regimen by watching our helpful patient educational video.

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Many patients assume that clean laundry needs to come out of the machine with a strong, detectable scent. As a result, they can experience flare-ups of sensitive skin symptoms from the added fragrance ingredients. Learn more about the importance of recommending a fragrance-free laundry regimen for patients with sensitive skin patients in our latest article.
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Identifying Common Triggers of Sensitive Skin: An Expert’s Perspective

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When looking for sensitive skin triggers, the patient’s laundry routine is often overlooked. Dermatologist Dr. Carrie Lynde discusses why you should consider a fragrance-free laundry routine for patients with sensitive skin. Read our latest article here.
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Developed in partnership with Dermatologist Dr. Carrie Lynde, this checklist was designed to help healthcare providers identify common sensitive skin triggers and counsel patients on how to manage their sensitive skin..
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WORKING TOGETHER TO SUPPORT SENSITIVE SKIN PATIENTS

Dr. Irina Turchin, a privately practising Dermatologist in Fredericton, NB, says that when faced with a patient reporting skin irritation, she runs through a mental checklist to quickly identify potential triggers. Listen to the P&G the Science Behind Podcast or click here to read the article

THE FREE & GENTLE LAUNDRY REGIMEN 3-STEP PROCESS FOR SENSITIVE SKIN

STEP 1: CLEAN WITH TIDE FREE & GENTLE

Tide Free & Gentle’s lift and block cleaning action cleans to the fibre level and helps prevent soils from redepositing. Hypoallergenic, free of dyes and perfumes. Click here to review the Science Behind Tide Free & Gentle.

Tide Free & Gentle

A powerful, hypoallergenic laundry detergent that is free of dyes and perfumes. Removes more residue from dirt, food, and stains than the next leading free detergent.

INGREDIENTS Microban Smart label

Tide PODS Free & Gentle Laundry Detergent
Tide Free & Gentle Liquid Laundry Detergent

Tide Hygienic Clean Free

Designed to clean fabrics down to the microscopic level, removing both visible and invisible dirt, while still being gentle on skin.

INGREDIENT Microban Smart label

Tide Hygienic Clean Free Power PODS Laundry Detergent
Tide Hygienic Clean Free Liquid Laundry Detergent

Tide PODS Ultra Oxi Free

Designed to deliver superior stain-fighting power while being gentle on sensitive skin.

INGREDIENTS Microban Smart label

Tide PODS Ultra Oxi Free Laundry Detergent

STEP 2: PROTECT WITH DOWNY FREE & GENTLE

Downy Free & Gentle may provides conditioning benefits for sensitive skin, such as reducing friction between clothes and skin. Click here to learn more about the conditioning benefits of Downy Free & Gentle.

Downy Free & Gentle

Dermatologist tested, hypoallergenic with no dyes or perfumes.

INGREDIENTS Microban Smart label

Downy Free & Gentle Liquid Fabric Conditioner

STEP 3: ENHANCE WITH BOUNCE FREE & GENTLE

Bounce Free & Gentle provides an anti-static treatment that has been shown to repel pet hair.

Bounce Free & Gentle

Dermatologist tested, hypoallergenic with no perfumes.

INGREDIENTS Microban Smart label

Bounce Free & Gentle Fabric Softener Dryer Sheets

USE LESS ENERGY FOR THE SAME DEEP CLEAN

P&G is committed to providing high-quality laundry products that use less energy and create less waste than ever before. By creating more concentrated detergents that allow consumers to use less product per load, P&G has helped to save 10.8 million gallons of water, 360,000 galllons of gas, and 884 tons of plastic over the past two year alone. For more information about how to make your laundry routine more eco-friednly, download our sustainbility tips and tricks resource.
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For more information about the P&G sustainability mission, please visit P&G Canada’s website

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RECOMMEND THE FREE & GENTLE LAUNDRY
REGIMEN FOR YOUR PATIENTS WITH SENSITIVE SKIN

TIDE AND DOWNY FREE & GENTLE ARE RECOGNIZED BY ESC* AND NPF†:

THE ONLY LAUNDRY REGIMEN
APPROVED BY:

*Tide Free & Gentle liquid detergent, Tide PODS Free & Gentle detergent, Downy Free & Gentle liquid fabric conditioner, Tide Hygienic Clean Heavy Duty 10x Free Liquid Laundry Detergent, Tide Hygienic Clean Heavy Duty 10x Free Power PODS Laundry Detergent, and Tide PODS Ultra Oxi Free Laundry Detergent have all earned the Eczema Society of Canada Seal of Acceptance.® Registered Trademark of Eczema Society of Canada/Société canadienne de l’eczéma, used under license.

†Earned National Psoriasis Foundation Seal of Recognition, excluding Bounce Free & Gentle dryer sheets.