BETTER TOGE+HER
Free of perfumes.
#1 Dermatologist Recommended Laundry Products
DELIVERS BETTER CLEANING* AND OUTSTANDING CONDITIONING
*vs. the next leading free detergent
What’s in your dirty laundry? The journey to cleaner laundry and less irritated skin.
What’s in your dirty laundry? The journey to cleaner laundry and less irritated skin.
THE FREE & GENTLE LAUNDRY REGIMEN 3-STEP PROCESS
FOR SENSITIVE SKIN
STEP 1: CLEAN WITH TIDE FREE & GENTLE
Tide Free & Gentle’s lift and block cleaning action cleans to the fibre level and helps prevent soils from redepositing. Hypoallergenic, free of added dyes and perfumes. Click here to review the Science Behind Tide Free & Gentle.
Tide Free & Gentle
Tide Free & Gentle is recognized by the National Psoriasis Foundation† and the Eczema Society of Canada*.
INGREDIENTS 
Tide Free & Gentle Coldwater
Uniquely formulated for cold water to deliver a deep clean in cold washes that is gentle on the skin. Hypoallergenic and contains no dyes or perfumes.
Tide Free & Gentle Coldwater Laundry Detergent Pods
Tide Free & Gentle Coldwater Laundry Detergent Liquid
STEP 2: PROTECT WITH DOWNY FREE & GENTLE
Downy Free & Gentle may provide conditioning benefits for sensitive skin, such as reducing friction between clothes and skin. Click here to learn more about the conditioning benefits of Downy Free & Gentle.
Downy Free & Gentle
Perfume-free and gentle on skin.
INGREDIENTS
STEP 3: ENHANCE WITH BOUNCE FREE & GENTLE
Bounce Free & Gentle fights static, helps reduce wrinkles, and leaves clothes feeling softer.
DISPELLING LAUNDRY MYTHS
What’s Really Best for Sensitive Skin?
Laundry choices are essential for managing sensitive skin, but they’re often overlooked. Hypoallergenic laundry products can help reduce skin irritation.
Watch the video series below to learn how our Free & Gentle regimen can support your patients’ skin comfort and dispel common myths about hypoallergenic laundry products.
Dispelling Laundry Myths: What’s Really Best for Sensitive Skin
RECOMMEND THE FREE & GENTLE LAUNDRY
REGIMEN
FOR YOUR PATIENTS WITH SENSITIVE SKIN
*Tide Free & Gentle Coldwater Liquid Laundry Detergent, Tide PODS Free & Gentle Coldwater Laundry Detergent, Tide Free & Gentle Liquid Laundry Detergent, Tide PODS Free & Gentle Laundry Detergent, and Downy Free & Gentle Liquid Fabric Conditioner have all earned the Eczema Society of Canada Seal of Acceptance.
™Trademark of Eczema Society of Canada/Société canadienne de l’eczéma, used under license.
†Earned National Psoriasis Foundation Seal of Recognition, excluding Bounce Free & Gentle dryer sheets.