The clinical data behind the #1 Dermatologist recommended laundry products.
Tide, Downy and Bounce Free & Gentle have been extensively researched and consistently shown to be mild on skin while still delivering better cleaning* and outstanding conditioning. Click here to review the Overview.
Sensitive Skin Facts:
- - 45% of adults report having sensitive skin.1
- - 80% of dermatologists recommend the use of laundry detergents that are free of dyes and perfumes for patients with sensitive skin.2
- - 60% of patients are not satisfied with their “free” detergent and switch to a non-free detergent3†
- - 86% would be willing to pay more for a detergent if it cleaned better3
- - Of patients who use both a free detergent and fabric softener/ dryer sheets, 87% use scented fabric softeners/dryer sheets.‡
*vs. the next leading free detergent
†When people switch from the next leading “free” laundry detergent.
‡P&G data on file
1. Misery, L., Sibaud, V., Merial-Kieny, C., & Taieb, C. Sensitive skin in the American population: Prevalence, clinical data, and role of the dermatologist. Int J Dermatol. 2011;50:961-967.
2. P&G data on file. Canadian data is based on an Internet survey of 150 dermatologists licensed to practice in Canada conducted in January 2018.
3. Johnson MB, Cella CE, Pessler A et al. Enhancing Patient Compliance for Usage of Laundry Detergents Free of Dyes and Perfumes: Potential Impact of Better Cleaning Performance. The National Society for Cutaneous Medicine 2020; 4(3):238-247.
TIDE FREE & GENTLE’S UNIQUE “LIFT AND BLOCK” TECHNOLOGY
Deep Clean System:
Enzymes break up hard-to-remove stains and surfactants lift out stains, dirt and odour particles down to the fibre level.
Concentrated polymers sweep in to trap the dirt in the wash water, to prevent it from reattaching to the fabric.
Highly Recommended Technology:
Tide Free & Gentle is recognized by the National Psoriasis Foundation§ and the Eczema Society of Canada‡.
THE FABRIC WASHED IN TIDE FREE & GENTLE IS CLEAN DOWN TO THE FIBRE LEVEL, DEMONSTRATING SUPERIOR CLEANING ABILITY.†
- vs. the next leading free detergent. Original image in B&W. Soil has been colourized to show contrast. P&G data on file.
† Tide Free & Gentle liquid detergent, Tide PODS Free & Gentle detergent, Tide + Downy Free & Gentle liquid detergent, Tide + Downy PODS Free & Gentle detergent, Downy Free & Gentle liquid fabric conditioner, Tide Free & Gentle Hygienic Clean Heavy Duty liquid detergent, and Tide PODS Free & Gentle Hygienic Clean Heavy Duty detergent have all earned the Eczema Society of Canada Seal of Acceptance.
‡ Earned National Psoriasis Foundation Seal of Recognition.
SENSITIVE SKIN CARE CONTINUES WITH DOWNY FREE & GENTLE
Downy Free and Gentle is an optimal fabric conditioner to use with Tide Free & Gentle
Published study conclusion:
Fabric conditioners like Downy Free & Gentle can provide sensitive skin benefits, by reducing friction between clothes and skin.2
DOWNY FREE & GENTLE PROVIDES A CONDITIONING BENEFIT THAT YOUR PATIENTS CAN FEEL. CONDITIONED FABRICS ARE SHOWN TO BE MORE GENTLE ON SKIN.
- 1. Clinical research, forearm wet & dry towel test, Piérard GE et al, University of Liège, Belgium.
2. Hermannsa J et al.. Beneficial Effects of Softened Fabrics on Atopic Skin. Dermatology 2001;202:167–170.
COMPLETE THE “FREE” LAUNDRY REGIMEN WITH BOUNCE FREE & GENTLE
Patients with sensitive skin concerns should be encouraged to complete their “free” laundry regimen with Bounce Free & Gentle.
Scented Dryer Sheets Concern:
- -According to The American Academy of Dermatology, scented dryer sheets may contribute to irritation.1
Gentle relief for sensitive patients
- - Bounce Free & Gentle helps provide relief for patients who are sensitive to rough clothing.
- - Bounce Free & Gentle further enhances the fabric care process with an anti-static treatment to repel animal hair from clothes.*
ANTI-STATIC TREATMENT WITH BOUNCE
FREE & GENTLE REPELS PET HAIR
*P&G data on file
- American Academy of Dermatology. Eczema tips to help children feel better. Available at: https://www.aad.org/media/media-news-releases.
Free & Gentle
TIDE AND DOWNY FREE & GENTLE
ARE RECOGNIZED BY ESC* AND NPF†:
THE ONLY LAUNDRY REGIMEN
*Tide Free & Gentle liquid detergent, Tide PODS Free & Gentle detergent, Tide + Downy Free & Gentle liquid detergent, Tide + Downy PODS Free & Gentle detergent, Downy Free & Gentle liquid fabric conditioner, Tide Free & Gentle Hygienic Clean Heavy Duty liquid detergent, and Tide PODS Free & Gentle Hygienic Clean Heavy Duty detergent have all earned the Eczema Society of Canada Seal of Acceptance.
†Earned National Psoriasis Foundation Seal of Recognition, excluding Bounce Free & Gentle dryer sheets.