BETTER TOGE+HER
The clinical data behind the #1 Dermatologist recommended laundry products.
Tide, Downy and Bounce Free & Gentle have been extensively researched and consistently shown to be mild on skin while still delivering better cleaning* and outstanding conditioning. Click here to review the Overview.
*vs. the next leading free detergent
TIDE FREE & GENTLE’S UNIQUE “LIFT AND BLOCK” TECHNOLOGY
Deep Clean System:
Enzymes break up hard-to-remove stains and surfactants lift out stains, dirt and odour particles down to the fibre level.
Anti-Redeposition Technology:
Concentrated polymers sweep in to trap the dirt in the wash water, to prevent it from reattaching to the fabric.
Highly Recommended Technology:
Tide Free & Gentle is recognized by the National Psoriasis Foundation§ and the Eczema Society of Canada‡.
Sensitive Skin Facts:
- - 45% of adults report having sensitive skin.1
- - 80% of dermatologists recommend the use of laundry detergents that are free of dyes and perfumes for patients with sensitive skin.2
THE FABRIC WASHED IN TIDE FREE & GENTLE IS CLEAN DOWN TO THE FIBRE LEVEL, DEMONSTRATING SUPERIOR CLEANING ABILITY.†
†vs. the next leading free detergent. Original image in B&W. Soil has been colourized to show contrast. P&G data on file.
‡Tide Free & Gentle liquid detergent, Tide PODS Free & Gentle detergent, Tide + Downy Free & Gentle liquid detergent, Tide + Downy PODS Free & Gentle detergent, and Downy Free & Gentle liquid fabric conditioner have all earned the Eczema Society of Canada Seal of Acceptance.
§Earned National Psoriasis Foundation Seal of Recognition.
References:
1. Misery, L., Sibaud, V., Merial-Kieny, C., & Taieb, C. Sensitive skin in the American population: Prevalence,
clinical data, and role of the dermatologist. Int J Dermatol. 2011;50:961-967.
2. P&G data on file. Canadian data is based on an Internet survey of 150 dermatologists licensed to practice in
Canada conducted in January 2018.
SENSITIVE SKIN CARE CONTINUES WITH DOWNY FREE & GENTLE
Downy Free and Gentle is an optimal fabric conditioner to use with Tide Free & Gentle
Downy Free & Gentle helps reduce friction between fabrics and skin.
Published study conclusion:
Fabric conditioners like Downy Free & Gentle can provide sensitive skin benefits, by reducing friction between clothes and skin.2
Sensitive Skin Facts:
Of patients who use both a free detergent and fabric softener/ dryer sheets, 87% use scented fabric softeners/dryer sheets.*
DOWNY FREE & GENTLE PROVIDES A CONDITIONING BENEFIT THAT YOUR PATIENTS CAN FEEL. CONDITIONED FABRICS ARE SHOWN TO BE MORE GENTLE ON SKIN.
*P&G Data on file
References:
- 1. Clinical research, forearm wet & dry towel test, Piérard GE et al, University of Liège, Belgium.
2. Hermannsa J et al.. Beneficial Effects of Softened Fabrics on Atopic Skin. Dermatology 2001;202:167–170.
COMPLETE THE “FREE” LAUNDRY REGIMEN WITH BOUNCE FREE & GENTLE
Patients with sensitive skin concerns should be encouraged to complete their “free” laundry regimen with Bounce Free & Gentle.
Scented Dryer Sheets Concern:
- -According to The American Academy of Dermatology, scented dryer sheets may contribute to irritation.1
Gentle relief for sensitive patients
- - Bounce Free & Gentle helps provide relief for patients who are sensitive to rough clothing.
- - Bounce Free & Gentle further enhances the fabric care process with an anti-static treatment to repel animal hair from clothes.*
ANTI-STATIC TREATMENT WITH BOUNCE
FREE & GENTLE REPELS PET HAIR
*P&G data on file
Reference
1. American Academy of Dermatology. Eczema tips to help children feel better. Available at: https://www.aad.org/media/media-news-releases.
TIDE AND DOWNY FREE & GENTLE
ARE RECOGNIZED BY ESC* AND NPF†:
THE ONLY LAUNDRY REGIMEN
APPROVED BY:
*Tide Free & Gentle liquid detergent, Tide PODS Free & Gentle detergent, Tide + Downy Free & Gentle liquid detergent, Tide + Downy PODS Free & Gentle detergent, and Downy Free & Gentle liquid fabric conditioner have all earned the Eczema Society of Canada Seal of Acceptance. †Earned National Psoriasis Foundation Seal of Recognition, excluding Bounce Free & Gentle dryer sheets.