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BETTER TOGE+HER

The clinical data behind the #1 Dermatologist recommended laundry products.

Tide, Downy and Bounce Free & Gentle have been extensively researched and consistently shown to be mild on skin while still delivering better cleaning* and outstanding conditioning. Click here to review the Overview.

Sensitive Skin Facts:

  • - 45% of adults report having sensitive skin.1
  • - 80% of dermatologists recommend the use of laundry detergents that are free of dyes and perfumes for patients with sensitive skin.2
  • - 60% of patients are not satisfied with their “free” detergent and switch to a non-free detergent3†
  • - 86% would be willing to pay more for a detergent if it cleaned better3
  • - Of patients who use both a free detergent and fabric softener/ dryer sheets, 87% use scented fabric softeners/dryer sheets.‡

*vs. the next leading free detergent
†When people switch from the next leading “free” laundry detergent.
‡P&G data on file

References:
1. Misery, L., Sibaud, V., Merial-Kieny, C., & Taieb, C. Sensitive skin in the American population: Prevalence, clinical data, and role of the dermatologist. Int J Dermatol. 2011;50:961-967.
2. P&G data on file. Canadian data is based on an Internet survey of 150 dermatologists licensed to practice in Canada conducted in January 2018.
3. Johnson MB, Cella CE, Pessler A et al. Enhancing Patient Compliance for Usage of Laundry Detergents Free of Dyes and Perfumes: Potential Impact of Better Cleaning Performance. The National Society for Cutaneous Medicine 2020; 4(3):238-247.

TIDE FREE & GENTLE’S UNIQUE “LIFT AND BLOCK” TECHNOLOGY

Deep Clean System:

Enzymes break up hard-to-remove stains and surfactants lift out stains, dirt and odour particles down to the fibre level.

Anti-Redeposition Technology:

Concentrated polymers sweep in to trap the dirt in the wash water, to prevent it from reattaching to the fabric.

Highly Recommended Technology:

Tide Free & Gentle is recognized by the National Psoriasis Foundation§ and the Eczema Society of Canada‡.

THE FABRIC WASHED IN TIDE FREE & GENTLE IS CLEAN DOWN TO THE FIBRE LEVEL, DEMONSTRATING SUPERIOR CLEANING ABILITY.†

Performance is key to consistent use of ‘Free’ laundry detergents.

Learn how Tide Free & Gentle outperforms the next leading ‘free’ laundry detergent.
View the publication here

  • vs. the next leading free detergent. Original image in B&W. Soil has been colourized to show contrast. P&G data on file.

† Tide Free & Gentle liquid detergent, Tide PODS Free & Gentle detergent, Tide + Downy Free & Gentle liquid detergent, Tide + Downy PODS Free & Gentle detergent, Downy Free & Gentle liquid fabric conditioner, Tide Free & Gentle Hygienic Clean Heavy Duty liquid detergent, and Tide PODS Free & Gentle Hygienic Clean Heavy Duty detergent have all earned the Eczema Society of Canada Seal of Acceptance.

‡ Earned National Psoriasis Foundation Seal of Recognition.

SENSITIVE SKIN CARE CONTINUES WITH DOWNY FREE & GENTLE

Downy Free and Gentle is an optimal fabric conditioner to use with Tide Free & Gentle

Published study conclusion:

Fabric conditioners like Downy Free & Gentle can provide sensitive skin benefits, by reducing friction between clothes and skin.2

DOWNY FREE & GENTLE PROVIDES A CONDITIONING BENEFIT THAT YOUR PATIENTS CAN FEEL. CONDITIONED FABRICS ARE SHOWN TO BE MORE GENTLE ON SKIN.

References:

  • 1. Clinical research, forearm wet & dry towel test, Piérard GE et al, University of Liège, Belgium.
    2. Hermannsa J et al.. Beneficial Effects of Softened Fabrics on Atopic Skin. Dermatology 2001;202:167–170.

COMPLETE THE “FREE” LAUNDRY REGIMEN WITH BOUNCE FREE & GENTLE

Patients with sensitive skin concerns should be encouraged to complete their “free” laundry regimen with Bounce Free & Gentle.

Scented Dryer Sheets Concern:

  • -According to The American Academy of Dermatology, scented dryer sheets may contribute to irritation.1

Gentle relief for sensitive patients

  • - Bounce Free & Gentle helps provide relief for patients who are sensitive to rough clothing.
  • - Bounce Free & Gentle further enhances the fabric care process with an anti-static treatment to repel animal hair from clothes.*

ANTI-STATIC TREATMENT WITH BOUNCE
FREE & GENTLE REPELS PET HAIR

*P&G data on file

Reference

  1. American Academy of Dermatology. Eczema tips to help children feel better. Available at: https://www.aad.org/media/media-news-releases.

TIDE AND DOWNY FREE & GENTLE
ARE RECOGNIZED BY ESC* AND NPF†:

THE ONLY LAUNDRY REGIMEN
APPROVED BY:

*Tide Free & Gentle liquid detergent, Tide PODS Free & Gentle detergent, Tide + Downy Free & Gentle liquid detergent, Tide + Downy PODS Free & Gentle detergent, Downy Free & Gentle liquid fabric conditioner, Tide Free & Gentle Hygienic Clean Heavy Duty liquid detergent, and Tide PODS Free & Gentle Hygienic Clean Heavy Duty detergent have all earned the Eczema Society of Canada Seal of Acceptance.
†Earned National Psoriasis Foundation Seal of Recognition, excluding Bounce Free & Gentle dryer sheets.