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BETTER TOGE+HER

The clinical data behind the Dermatologist recommended laundry products.

UNDERSTANDING SENSITIVE SKIN

Sensitive skin is a common problem, but it’s not a medical diagnosis. In technical terms it means that sensitive skin is more susceptible to inflammation or reacting to irritants.1 When a patient has sensitive skin, they can react strongly to the chemicals, dyes, and fragrances in products that come in contact with their skin. They might also get rashes or irritation from their clothing or friction. If your patient is reacting to fragrances, rough clothing or contact friction from fabric, this may be a signal that it’s time to change to a “free” laundry regimen.1

What’s on your dirty laundry?

What’s body soil?

Sensitive Skin Facts:

  • 45%

    of adults report having sensitive skin.2

  • 80%

    of dermatologists recommend the use of laundry detergents that are free of dyes and perfumes for patients with sensitive skin.3

  • 60%

    of patients are not satisfied with their “free” detergent and switch to a non-free detergent4†

  • 86%

    would be willing to pay more for a detergent if it cleaned better4
- Of patients who use both a free detergent and fabric softener/ dryer sheets, 87% use scented fabric softeners/dryer sheets.‡

Tide, Downy and Bounce Free & Gentle have been extensively researched and consistently shown to be mild on skin while still delivering better cleaning* and outstanding conditioning. Click here to review the Overview.

*vs. the next leading free detergent
†When people switch from the next leading “free” laundry detergent.
‡P&G data on file

References:
1. Sensitive Skin. Home remedies and prevention. Medical New Today. Available at: https://www.medicalnewstoday.com/articles/sensitive-skin
2. Misery, L., Sibaud, V., Merial-Kieny, C., & Taieb, C. Sensitive skin in the American population: Prevalence, clinical data, and role of the dermatologist. Int J Dermatol. 2011;50:961-967.
3. P&G data on file. Canadian data is based on an Internet survey of 150 dermatologists licensed to practice in Canada conducted in January 2018.
4. Johnson MB, Cella CE, Pessler A et al. Enhancing Patient Compliance for Usage of Laundry Detergents Free of Dyes and Perfumes: Potential Impact of Better Cleaning Performance. The National Society for Cutaneous Medicine 2020; 4(3):238-247.

TIDE FREE & GENTLE

Tide Free & Gentle cleans down to the fibre level, demonstrating superior cleaning performance.*

  • Enzymes break up hard-to-remove stains and surfactants lift out stains, dirt, and odour particles.
  • Concentrated polymers sweep in to trap the dirt in the wash water to help prevent it from reattaching to the fabric.

Tide Free & Gentle Coldwater Laundry Detergent is formulated for a better clean in cold water*,** while being gentle on skin. Hypoallergenic and contains no added perfumes or dyes.

* vs. the next leading free detergent.
** vs. stain fighting power.
§ Tide PODS Free & Gentle Coldwater tested. Based on aggregated results from 18 ASTM (American Society for Testing and Materials) stain tests on cotton and 18 on polycotton.
Reference: 1. P&G Data on File, August 2024

CLINICAL STUDIES:

DOWNY FREE & GENTLE

Downy Free & Gentle is an optimal fabric conditioner to use with Tide Free & Gentle laundry detergent. It provides a conditioning benefit that your patients can feel. Conditioned fabrics are shown to be gentler on skin by reducing friction between fabric and skin.2

References:
  • 1. Clinical research, forearm wet & dry towel test, Piérard GE et al, University of Liège, Belgium.
    2. Hermannsa J et al.. Beneficial Effects of Softened Fabrics on Atopic Skin. Dermatology 2001;202:167–170.

BOUNCE FREE & GENTLE

Patients with sensitive skin concerns should be encouraged to complete their “free” laundry regimen with Bounce Free & Gentle. According to The American Academy of Dermatology, scented dryer sheets may contribute to irritation.1

  • Helps provide relief for patients who are sensitive to rough clothing.
  • Further enhances the fabric care process with an anti-static treatment to make it easier to brush away animal hair from clothes.*

*P&G data on file
Reference :1. American Academy of Dermatology. Eczema tips to help children feel better. Available at: https://www.aad.org/media/media-news-releases.

RECOMMEND THE FREE & GENTLE LAUNDRY REGIMEN
FOR YOUR PATIENTS WITH SENSITIVE SKIN

TIDE AND DOWNY FREE & GENTLE ARE RECOGNIZED BY ESC* AND NPF†:

THE ONLY LAUNDRY REGIMEN
APPROVED BY:

*Tide Free & Gentle Coldwater Liquid Laundry Detergent, Tide PODS Free & Gentle Coldwater Laundry Detergent, Tide Free & Gentle Liquid Laundry Detergent, Tide PODS Free & Gentle Laundry Detergent, and Downy Free & Gentle Liquid Fabric Conditioner have all earned the Eczema Society of Canada Seal of Acceptance.
™Trademark of Eczema Society of Canada/Société canadienne de l’eczéma, used under license.
†Earned National Psoriasis Foundation Seal of Recognition, excluding Bounce Free & Gentle dryer sheets.