BETTER TOGE+HER
The clinical data behind the Dermatologist recommended laundry products.
UNDERSTANDING SENSITIVE SKIN
Sensitive skin is a common problem, but it’s not a medical diagnosis. In technical terms it means that sensitive skin is more susceptible to inflammation or reacting to irritants.1 When a patient has sensitive skin, they can react strongly to the chemicals, dyes, and fragrances in products that come in contact with their skin. They might also get rashes or irritation from their clothing or friction. If your patient is reacting to fragrances, rough clothing or contact friction from fabric, this may be a signal that it’s time to change to a “free” laundry regimen.1
Sensitive Skin Facts:
- - 45% of adults report having sensitive skin.1
- - 80% of dermatologists recommend the use of laundry detergents that are free of dyes and perfumes for patients with sensitive skin.2
- - 60% of patients are not satisfied with their “free” detergent and switch to a non-free detergent3†
- - 86% would be willing to pay more for a detergent if it cleaned better3
- - Of patients who use both a free detergent and fabric softener/ dryer sheets, 87% use scented fabric softeners/dryer sheets.‡
Tide, Downy and Bounce Free & Gentle have been extensively researched and consistently shown to be mild on skin while still delivering better cleaning* and outstanding conditioning. Click here to review the Overview.
*vs. the leading free detergent
†When people switch from the leading “free” laundry detergent.
‡P&G data on file
IDENTIFYING SIGNS &
SYMPTOMS OF SENSITIVE SKIN
What does sensitive skin look like? Read our latest article with Dr. Joshua Zeichner, Associate Professor of Cosmetic & Clinical Research in Dermatology at Mount Sinai Hospital in New York City, to explore the three key areas healthcare professionals should investigate when identifying a sensitive skin triggers.
INVESTIGATING SENSITIVE SKIN
TRIGGERS – WHAT TO LOOK FOR
Many patients struggle with undiagnosed sensitive skin. Use the following questionnaire to screen your patients for potential symptoms and triggers of sensitive skin and provide them with helpful clinical recommendations. Developed in association with Dr. Joshua Zeichner. Associate Professor of Cosmetic & Clinical Research in Dermatology at Mount Sinai Hospital in New York City,
References:
TIDE FREE & GENTLE
Tide Free & Gentle’s Lift and Block Technology cleans down
to the fiber level and prevents soils from redepositing,
demonstrating superior cleaning ability.*
- • Enzymes break up hard-to-remove stains and surfactants lift out stains, dirt and odor particles down to the fiber level.
- • Concentrated polymers sweep in to trap the dirt in the wash water, to prevent it from reattaching to the fabric.
Tide Free & Gentle is recognized by the National Psoriasis Foundation§ and the National Eczema Association‡.
TIDE FREE & GENTLE IS MADE FOR SENSITIVE SKIN
Created with over a decade of research and 88 clinical studies, Tide Free & Gentle is made for patients with sensitive skin.
In multiple repeat-insult patch tests performed by dermatologist-supervised studies, Tide Free & Gentle is continually shown to be mild to sensitive skin. Fabrics washed in Tide Free & Gentle or distilled water are not significantly different with respect to levels of irritation
vs. the leading free detergent. Original image in B&W. Soil has been colorized to show contrast. P&G data on file. § Based on exclusive partnership with NPF. For more information about the National Psoriasis Foundation Recognized seal, please go to www.psoriasis.org/seal. ‡National Eczema Association Seal of Acceptance™ has been granted to Tide Free & Gentle, Tide PODS Free & Gentle, Downy Liquid Free & Gentle, Tide Free & Gentle Hygienic Clean Heavy Duty, Tide PODS Free & Gentle Hygienic Clean Heavy Duty, and Tide Ultra Oxi Free PODS
DOWNY FREE & GENTLE
Downy Free and Gentle can provide sensitive skin benefits, by reducing friction between clothes and skin2 Conditioned fabrics are shown to be more gentle on skin.
Made without perfumes and dyes, Downy Free & Gentle deposits a layer of softening molecules on clothing fibers to reduce fabric friction. For patients with sensitive skin, this can help to reduce irriation and sensitivity.
References:
- Clinical research, forearm wet & dry towel test, Piérard GE et al, University of Liège, Belgium.
- Hermannsa J et al.. Beneficial Effects of Softened Fabrics on Atopic Skin. Dermatology 2001;202:167–170.
BOUNCE FREE & GENTLE
Patients with sensitive skin concerns should be encouraged to complete their “free” laundry regimen with Bounce Free & Gentle. According to The American Academy of Dermatology, scented dryer sheets may contribute to irritation1.
• Helps provide relief for patients who
are sensitive to rough clothing.
• Further enhances the fabric care
process with an anti-static treatment to repel animal hair from clothes.*
*P&G data on file
Reference :1. American Academy of Dermatology. Eczema tips to help children feel better. Available at: https://www.aad.org/media/media-news-releases.
National Eczema Association Seal of Acceptance™ has been granted to Tide Free & Gentle, Tide PODS Free & Gentle, Downy Liquid Free &
Gentle, Tide Free & Gentle Hygienic Clean Heavy Duty, Tide PODS Free & Gentle Hygienic Clean Heavy Duty, and Tide Ultra Oxi Free PODS.
†Based on exclusive partnership with NPF. For more information about the National Psoriasis Foundation Recognized seal, please go
to www.psoriasis.org/seal.